Poshmark: Getting sales and five star reviews
Being a #BossBabe and having a killer closet. Is there really anything else we strive for?
Cue Poshmark.
For those not in the know, Poshmark is a combo of a social network, online boutique and virtual resale shop.
Essentially anyone can post new or used items from their personal closet and sell them.
But with 40 million users, how do you make your closet stand out?
Here’s 10 easy steps for turning your internet garage sale into a thriving resale shop.
(Why listen to me? Because I earn thousands of dollars every year and constantly rotate my closet using Posh)
Step One: Research
Before posting that cute sheath dress, do some digging. See if others have the same item listed, what it’s going for, is it worth your time to post? If so, find the brand, style and pattern name, see if it’s still for sale in stores and online shops.
Step Two: Click that Pic
Basic B’s love bright pics. It’s just that simple.
Use the natural sun or a photo editor and brighten ‘em up.
Next, pick a theme and stick to it. For me, a basic white background seems to work best. Sometimes I toss in a prop.
[INSET 4 IMAGES]
Some users post insta-worthy images, and others go for Pinterest stylized pics. Whichever way you go make sure as shoppers scroll through your closet, there’s a flow.
Posh allows eight images per listing. Use. Every. One. Algorithm wise, it’s the way to go.
[insert FP dress image]
Step Three: Title and Description
With 75 million listings on the app, it’s critical your posts have key words that make your items searchable.
This step is just as critical as your photos. It must be through and searchable. Most titles should include the brand, item type, style, color and size.
The description will have the same words, but with more details.
With pants you want to include the brand and style… the cut: flare, straight skinny… the rise: low, mid, high…. the wash: indigo, light, medium, white… the details: four button, destructed, lace inserts…
Measurements: not required, but some say they’re crucial.
Pro Tip: Measure items that are harder to fit. With pants shoppers want inseams, waists and rises. Tops without stretch could use a bust measurement. Otherwise, I spend my time elsewhere.
STEP FOUR: PRICING
How much do I want to make on this?
IMO, asking this question is the biggest mistake a seller could make.
Instead, ask yourself, How much would I be willing to pay for this?
Why? Take a look at this:
Say you want to make $15 on your Express top. That means, you’ll need to price it at $18 to account for Posh fees. Your buyer will be paying $24.79 after shipping.
If someone wants to pay 15 bucks for that same top, that means you’ll have to price it at 8 dollars, and you’ll only be making 5. Why? Because you’ll have to take into account the new 2019 shipping price of $6.79 and that you’ll be hit with the Posh fees.
(Posh takes either 20% or $2.95, whichever is greater)
Also, go back to Step One. Do a quick search for comparable tops from the same designer, filter by availability, and click sold. This will show you what the average item like yours is selling for. That’s a great price point.
To hear my personal story on why I accepted an offer for half of my listing price, watch our video embedded below.
Step Five: Socializing
What you give is what you get. This app is 100% based on energy. The more effort you put into pics, the more they’ll get clicks. The more effort you put into sharing, the more you’ll be noticed.
Again this comes down the mass volume of users and posts. According to Posh, there’s a sale on the app nearly every second. To stay current, I recommend sharing your entire closet daily, at least. This bumps your listing to the top and shows shoppers that you’re active.
The downside to sharing? The items are only shared to your followers’ news feed. However, if people search a specific item, the more recently you shared, the higher in their search results you’ll appear.
To maximize the number of people seeing your shares, Posh recommends participating in “parties.” These happen a few times a day and they’re themed by either brand or style. If your items match these themes, you can share your items into these events.
Pro Tip: I’ve been using this app for years and I’ve only had a couple items sell as a direct result of these parties.
Step Six: Making Offers and Dollars
This used to be a killer seller tool when it was in beta... now that it’s offered across the app, it takes strategy and luck.
When you’re looking to make a quick sale, Posh allows you to send a private offer to all shoppers who have “liked” your item. To do this, Posh requires you drop the price by at least 10 percent and offer a shipping discount.
Pro Tip: To get shoppers to click buy now
